International Privacy Policy
Effective July 30, 2025
1. Introduction
1.1 National Firearm Sales, Inc. d/b/a Armory of Kings (“AOK”) owns and manages the https://armoryofkingsinternational.com website (the “Website”). AOK sells online through the Website, and through other distribution channels, various firearms, parts, accessories and related products described on the Website (“Products”).
1.2 We are committed to safeguarding the privacy of individuals who visit our Website or otherwise provide their personal data to us.
1.3 We use cookies on our Website. We will ask you to consent to our use of cookies when you first visit our Website.
1.4 We will ask you to consent to this International Privacy Policy (“Privacy Policy”) every time you attempt to complete a purchase on our Website. You must provide this consent before we will accept and complete your purchase.
1.5 In this policy, “we”, “us”, “our” and “AOK” refer to National Firearm Sales, Inc. d/b/a Armory of Kings. For more information about us, see Section 17 below.
1.6 Your agreement to this Privacy Policy represents your agreement to all consents specified in this Privacy Policy. When you consent to this Privacy Policy it means you are providing your consent to every instance in this Privacy Policy that says the legal basis for our use of your personal data is your consent. You agree that you cannot retract your consent relating to the specific order for which your consent has been given after that order has been completed and any Product from that order has been shipped by us.
2. How we use your personal data
2.1 In this Section 2 we have set out: (a) the general categories of data that we may (i) process using automated technology and/or (ii) analyze through non-automated review (such processing and analysis are referred to generally as “Processing”); (b) the purposes for which we may Process or disclose data; and (c) the legal bases of the Processing. In every instance where we say the legal basis for Processing is your consent, your consent is deemed to be provided when you indicate your consent to this Privacy Policy.
2.2 We may Process data about your use of our Website and services (“usage data”). Usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and navigation paths, as well as timing, frequency and pattern of visits. The source is our analytics tracking system. Usage data may be Processed for analyzing use of the Website. The legal basis is your consent. A separate and independent legal basis is completing orders for Products that you place with us.
2.3 We may Process your order data (“order data”). Order data may include your name, physical address, telephone number, email address, payment information, and other similar information you submit, in addition to information about the Products you purchase. Order data may be Processed for operating our Website, facilitating purchases, shipping Products, record-keeping, Website security, database back-ups, and communicating with you. The legal basis is your consent. A separate and independent legal basis is completing orders you place with us.
2.4 We may Process information contained in any enquiry you submit to us regarding our Products or your purchases (“enquiry data”). Enquiry data may be Processed for facilitating shipment of Products you have purchased or are seeking to purchase. The legal basis is your consent. A separate and independent legal basis is completing orders you place with us.
2.5 We may Process information contained in or relating to any communication that you send to us (“communication data”), including content and metadata. Communication data may be Processed for communicating with you, updating you regarding our Products, and record-keeping. The legal basis is your consent.
2.6 We may Process, and if we deem necessary disclose, any of your data identified in this policy when appropriate for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. We may also disclose your data to law enforcement or administrative authorities. The legal basis is your consent. A separate and independent legal basis is our legitimate interests, namely the protection and assertion of our legal rights, obligations and business interests, your legal rights, and the legal rights and obligations of others.
2.7 We may Process any of your data identified in this policy when necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis is your consent. A separate and independent legal basis is our legitimate interests, namely the proper protection of our business against legal, financial and other risks.
2.8 In addition to the specific purposes set out above, we may also Process any of your data when such Processing is necessary for compliance with any legal obligation to which we are subject.
3. Providing your data to others
3.1 We may disclose your data to any employee or agent of AOK who is responsible for activities related to completing the steps necessary to ship your purchases, communicate with you and respond to your enquiries, and manage and operate our Website.
3.2 We may disclose your data to third-party sub-processors that provide services related to the operation and performance of our Website.
3.3 If you live outside the United States, we may require you to establish a purchaser account with the EasyExport® service (“EasyExport”) if you want to purchase Products from our Website. EasyExport has its own privacy policy to which you must consent in order to establish and maintain your EasyExport account. That privacy policy (“EasyExport Privacy Policy”) describes how EasyExport will process, disclose and use your data. If you live outside the United States, every order you submit to our Website may be processed by EasyExport in addition to us. The legal basis for this Processing is explained in the EasyExport Privacy Policy.
3.4 We may disclose your data to our insurers and/or professional advisers insofar as reasonably necessary for obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. We may also disclose your data to law enforcement or administrative authorities on request.
3.5 In addition to the specific disclosures above, we may disclose your personal data when such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your data when such disclosure is necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in administrative or out-of-court procedures.
4. International transfers of your data
4.1 In this Section 4, we provide information about the circumstances in which your data may be transferred to countries outside the European Economic Area (“EEA”) if you reside within the EEA.
4.2 We are based in the U.S., and our processors are based in the U.S. We will not transfer your personal data, if you reside in the EEA, outside the U.S. and any EEA country.
5. Retaining and deleting data
5.1 This Section 5 sets out our data-retention policies and procedures, designed to help ensure compliance with our legal obligations in relation to the retention and deletion of data.
5.2 If you are located outside the United States, all data entered into our Website by you and/or in connection with your purchase activities after the Effective Date of this Privacy Policy will be retained for no longer than seven years after the later of (i) the date the data was entered or (ii) the date the purchase was completed. We are retaining the data for this period based on our obligations to comply with record-retention requirements under U.S. export laws and regulations. The legal basis for retention for this period is your consent.
5.3 Notwithstanding the other provisions of this Section 5, we may retain your data when such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of EasyExport or another natural person. We may also retain such data when such retention is necessary for the establishment, exercise or defense of legal claims.
6. Security of data
6.1 We will take appropriate technical and organizational precautions to secure your data and to prevent the loss, misuse or alteration of your personal data.
6.2 We will store your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.
6.3 You acknowledge that the transmission of unencrypted or inadequately encrypted data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
6.4 You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our Website confidential. We will not ask you for your password (except when you log in to our Website).
7. Your rights
7.1 In this Section 7, we summarize some of the rights that you may have under certain data-protection laws. These rights are complex. You should read the relevant laws and guidance from applicable authorities for a full explanation. If you deem our Privacy Policy does not adequately conform to your local laws, contact us so that we can review your specific concern. Our contact information is in Section 17.
7.2 If you are located in the EEA your principal rights under data-protection law are: (a) access; (b) rectification; (c) erasure; (d) restriction of Processing; (e) objection to Processing; (f) data portability; (g) complaint to a supervisory authority; and (h) withdrawal of consent (to the extent Processing is based only on consent).
The rights listed in this Section 7 are subject to our obligations to comply with U.S. and international laws and regulations regarding purchases you have made from us and/or consents you have previously provided to us. If we are required by U.S. or international laws and regulations to retain personal data that you consented to provide to us in connection with purchases you previously made from us, you will not be able to withdraw that consent after the purchases have been completed.
7.3–7.12 Additional EEA rights details (access, rectification, erasure, restriction, objection, portability, complaints, and consent withdrawal) apply as set forth in applicable laws. You may exercise these rights subject to legal limits.
7.13 You may exercise any of your rights in relation to your personal data by written notice to us.
8. Third-party websites
8.1 Our Website includes hyperlinks to, and details of, third-party websites.
8.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.
9. Personal data of children
9.1 Our Website and services are not directed at children. We do not knowingly collect information from persons under 16 years of age. Please notify us if you are under 16 years of age and provide evidence of the consent of your adult parent or legal guardian before making any purchases on our Website.
9.2 If we have reason to believe that we hold personal data of a person under 16 years of age in our databases, we will delete that personal data except when retention is necessary for compliance with a legal obligation, to protect that person’s interests or the vital interests of another natural person, or for the establishment, exercise or defense of legal claims.
10. Updating information
10.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.
11. About cookies
11.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and stored by the browser. The identifier is sent back to the server each time the browser requests a page.
11.2 Cookies may be persistent or session cookies. A persistent cookie remains until its expiry date unless deleted; a session cookie expires when the browser is closed.
11.3 Cookies do not typically contain information that personally identifies a user, but personal data that we store about you may be linked to information stored in and obtained from cookies.
12. Cookies that we use
12.1 We use cookies for: (a) authentication and status; and (b) security (including to protect user accounts and our Website and services generally).
13. Cookies used by our service providers
13.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our Website.
13.2 We use Google Analytics. Learn more about Google’s use of information at https://policies.google.com/technologies/partner-sites and review Google’s privacy policy at https://policies.google.com/privacy.
14. Managing cookies
14.1 Most browsers allow you to refuse and delete cookies. Methods vary by browser/version. Up-to-date instructions: Chrome — link; Firefox — link; Opera — link; Internet Explorer — link; Safari — link; Edge — link.
14.2 Blocking all cookies may negatively impact Website usability.
14.3 If you block cookies, you will not be able to use all features on our Website.
15. Cookie preferences
15.1 You can control how Websites use cookies by changing your cookie settings (see www.aboutcookies.org), but doing so may limit Website functionality.
16. Amendments
16.1 We may update this Privacy Policy from time to time by publishing a new version on our Website. The new version will indicate at the top its effective date.
16.2 You should check this page occasionally to ensure you are happy with any changes.
16.3 We may notify you of significant changes by email or by a notice on our Website.
17. Our details
17.1 This Website is owned and operated by National Firearm Sales, Inc. d/b/a Armory of Kings.
17.2 We are registered in the United States of America.
17.3 You can contact us by asking for our Data Privacy Manager: (a) by telephone at the contact number published on our Website; or (b) by mail at: Privacy Manager, National Firearm Sales, Inc., 936 Clint Moore Rd, Boca Raton, FL 33487.